When it comes down to smoothies and juice creations, the base is an important factor in overall taste. The base chosen for each item at The Pittsburgh Juice Company (PJC) is carefully evaluated. We look for bases that are nutritious, while still maintaining a taste profile that is enjoyable.
Cold-press juicing is the process of applying a slow pressing action directly to the fruits and vegetables. A filter holds back the fibrous pulp, allowing juice to be extracted. This process preserves vitamins, enzymes, minerals, and overall nutrients due to minimal oxidation and elimination of heat (through lack of friction) from the juicing process. This method maintains the nutritional integrity of the fruits and vegetables, as well as the beneficial living enzymes even after the juice is cold-pressed.