Introducing Vibrant Sunshine Organic Kombucha
an effervescent probiotic tea from the team behind The Pittsburgh Juice Company.
Pittsburgh, PA (10/11/2021) — Naomi Hoppel, longtime owner of The Pittsburgh Juice Company (PJC), had been working behind the scenes to craft a kombucha that aligns with PJC’s values and tastes. How fitting to launch Vibrant Sunshine in the final warm days of the season - extra brilliance to sustain us through the darker months to come.
Introducing Vibrant Sunshine Organic Kombucha: brewed with organic juices, teas, and botanicals, so it's brimming with probiotics and the bright energy of Vibrant Sunshine.
Vibrant Sunshine kombucha is slightly tart, slightly sweet and lightly carbonated with a mild and drinkable flavor. This effervescent probiotic tea is light, bright and refreshing and it comes in four great flavors.
Flower Child chamomile, jasmine, lavender
Good Vibes elderflower, blueberry, lemon
Hot Stuff ginger, lime, cayenne
Solar Power orange, cardamom, cinnamon
Made with sunshine and love.
Vibrant Sunshine is more than a great kombucha. It's a reminder to stop and appreciate the world around us; particularly that bright and powerful natural energy that supports us all. Vibrant Sunshine is a proud member of One Percent for the Planet, an organization started by Yvon Chouinard. One Percent for the Planet is composed of businesses around the world that are committed to supporting environmental causes and creating a healthy planet.
Pittsburgh had been without a local kombucha brand since Red Star Kombucha closed their doors after a series of unfortunate events in the early days of the pandemic.
What sets Vibrant Sunshine kombucha apart from Red Star, though, is the alcohol extraction process that makes Vibrant Sunshine a nonalcoholic drink. Vibrant Sunshine is therefore available for sale and resale nationwide, even in states like Pennsylvania with strict laws pertaining to alcohol and for businesses that don’t have a liquor license. Kombucha, by nature, is a fermented product, with varying amounts of alcohol. It is created from three crucial ingredients:
- SCOBY (Symbiotic Colony Of Bacteria and Yeast) and
- Sugar - which is mostly brewed off during the fermentation process
“Kombucha offers many health benefits that we’re happy to share with our customers, but in our earlier days of brewing the unpredictable alcohol content became a real obstacle,” Naomi reflects. “I was thrilled to finally find the means to overcome it.”
The spinning cone technology method of alcohol extraction used by Vibrant Sunshine is a method commonly used in the wine industry and to create non-alcoholic beer. The result is a non-alcoholic kombucha containing well under 0.5% alcohol. While the alcoholic content is diminished, the live cultures remain intact, making Vibrant Sunshine a raw kombucha full of probiotics that are beneficial to your gut.
Let’s talk about some of the other benefits of kombucha. Aside from probiotics, kombucha has high levels of B12 and antioxidants, along with known benefits of the many organic ingredients used for flavor. These include juices and herbs such as elderflower, chamomile, ginger, lavender, orange, blueberry and cinnamon.
Vibrant Sunshine is certified USDA organic and certified kosher. Vibrant Sunshine Kombucha is now available for nationwide shipping via The Pittsburgh Juice Company website. These crushable 12oz cans are also distributed locally through PJC’s growing wholesale program to the following shops and delivery services. Grab a sampler pack with all four flavors and let us know which is your favorite.