Siblings Naomi and Zeb Homison were raised in a health-conscious vegetarian household in rural Pennsylvania at a time when vegetarianism was not a widely accepted, nor well understood phenomenon. "As a child I took our healthy lifestyle for granted, along with the whole, unprocessed, nutritious foods that were always on my plate," reflects Naomi.
Through their separate life experiences and world travels, Naomi and Zeb each found their way to a primarily raw and plant-based diet for one simple reason. As Naomi puts it, "When you eat well, you feel good. Juicing is the epitome of this. After drinking a green juice I feel like I can take on the world."
Finding themselves back in Pittsburgh, Naomi and Zeb were happy to introduce a raw cold-pressed juice culture to their hometown, which over the past decade had become more accepting of fresh foods and beverages that didn’t include a topping of French fries. With their flagship store adjacent to Zeb's yoga studio, The Pittsburgh Juice Company acts as a catalyst and hub for health and wellness in Pittsburgh.
Naomi, Owner & Director
Naomi's passion for wellness is a product of her fast-paced lifestyle, for which she depends on food as fuel and exercise as a means of relief from stress. Naomi holds a BArch and MArch from Tulane University. While architecture is not directly related to her health-focused businesses, Naomi pulls from her rigorous education in many ways. Architecture school instilled in her a strong attention to detail and the quality of design, which she applies to to her businesses' branding, product development, marketing, website development and physical spaces. After university, Naomi spent three years as a Peace Corps Volunteer in rural Peru, where she learned many things, but most notably: how to engage a community to successfully execute projects that she didn’t always feel prepared for. Back stateside, Naomi spent one year, prior to opening the juice company, working for Alcoa as a project manager with an focus on systems and process improvement. As a business owner, Naomi brings all of these experiences with her and continues to learn and grow on the job every day.
An experienced entrepreneur and promoter of wellness, Zeb has been a part of many successful businesses and real estate ventures. His extensive travels as a yoga instructor have allowed him to experience how other cultures maintain and heal the human body and mind. After completing an intensive, nine week teacher training with Bikram Choudhury in Honolulu, Hawaii, Zeb set out to travel and bring the gift of yoga to as many people and places as possible. This journey took him throughout the United States, Australia, Europe, Southeast Asia, and to the beaches of Mexico. From 2008 to 2014, Zeb’s dedication to his yoga practice allowed him to consistently place among the top four competitors in the USA Yoga National Finals. In 2014 he was named the USA National Champion and, later that year, International Champion. Along with a deep knowledge of yoga technique, Zeb holds a BFA in Theater Arts from the University of the Arts in Philadelphia. His premier yoga school, Yoga Factory Pittsburgh, is closely associated with The Pittsburgh Juice Company’s flagship store in Lawrenceville.
The Juice Team
Our staff of passionate Juicologists follow recipes and procedures to carefully craft each small batch of PJC products, ensuring quality and consistency. Bringing knowledge and expertise from related fields and lifestyles, PJC Juicologists are constantly pushing the limits with cutting-edge ideas for raw, vegan, gluten-free, organic beverages and snacks.
Lawrenceville Store Supervisor
Downtown Location Manger
Social Media Curator